Wednesday, July 22

Decision center

Public demo · synthetic data
WM
Every metric and insight is recalculated for 90 daysUpdated now
Today's brief

Three things need your attention.One is worth acting on today.

Revenue is growing, but paid acquisition and mobile checkout are suppressing the return. The scenario below shows the likely upside.

78/100Business healthHealthy, with 2 material risks
Revenue$3.48M↑ 8.4% vs previous period
Marketing spend$1.19M↑ 12.7% vs previous period
ROAS2.93×↓ 3.1% vs previous period
Orders27,870↑ 7.9% vs previous period
Conversion rate1.88%↓ 1.8% vs previous period
CAC$56↑ 6.2% vs previous period
Qualified pipeline$20.85M↑ 14.6% vs previous period
Sessions1,481,648↑ 9.1% vs previous period
Business pulse

Revenue and spend over time

RevenueSpendScenario
↗ Revenue is growing 8.4% faster than the previous period.Scenario overlay uses the inputs in Scenario Lab.
Priority insights

Why the numbers moved

Spend efficiencyHigh confidence

Paid Search takes 42.5% of spend, returns 17.1% of pipeline

Test a 10–15% reallocation before increasing total budget.

$74K–$118K opportunity
ConversionMedium-high confidence

Mobile checkout completes at 4.7%, versus 11.5% on Desktop

Prioritize checkout speed, form length, and wallet-payment tests.

$143K modeled upside
Retention riskHigh confidence

Southeast has the highest CAC and the lowest 90-day retention

Pair regional acquisition limits with a retention offer test.

$51K at risk
Efficiency

Revenue by channel

ROAS benchmark 2.9×
Organic Search$1.33M7.6×
Paid Search$610K1.3×
Email$490K4.8×
Direct$450K5.1×
Paid Social$350K1.5×
Referral$250K3.7×
Conversion

Where buyers fall away

Sessions to purchase
Sessions1,481,648100%
Product views696,37547.0% step conversion
Add to cart90,38113.0% step conversion
Checkout47,41352.5% step conversion
Purchase27,87058.8% step conversion
!

Checkout is the constraint. Mobile accounts for 63% of checkout abandonment in this model.

Scenario Lab

What if you changed the plan?

Adjust three operating levers. Simplyze recomputes the outcome against the same filtered business model—instantly, with no external data calls.

Your assumptions

Build a scenario

Modeled outcome

This plan could add $9.06M annually

78% confidence
Revenue$5.72M+64.2%
ROAS4.80×+1.88×
Orders45,764+17,895
CAC$34-39.1%
Simplyze interpretation

The budget shift creates the largest near-term lift. Mobile checkout adds volume, while retention compounds the value over the next two quarters.

Model only · not a causal guarantee
The insight layer

Every conclusion carries its evidence.

Insights are ranked by estimated impact, scoped to the active filters, and written as a decision—not another chart caption.

Spend efficiencyHigh confidence

Paid Search takes 42.5% of spend, returns 17.1% of pipeline

The channel fills the top of the funnel, but its qualified-pipeline yield trails Organic Search and Email.

Test a 10–15% reallocation before increasing total budget.

$74K–$118K opportunity
ConversionMedium-high confidence

Mobile checkout completes at 4.7%, versus 11.5% on Desktop

Mobile carries the most traffic, but the drop concentrates between checkout start and purchase.

Prioritize checkout speed, form length, and wallet-payment tests.

$143K modeled upside
Retention riskHigh confidence

Southeast has the highest CAC and the lowest 90-day retention

Acquisition costs more in the region and customers leave sooner, reducing the value of otherwise healthy demand.

Pair regional acquisition limits with a retention offer test.

$51K at risk